The Heartbeat Brand was founded in 2017 in South Lake Tahoe, California. What began as a hat company has since evolved into a purpose-driven movement built on passion, community, and authentic self-expression. From day one, the brand has been committed to encouraging people to live fully and embrace what makes their heart beat.
At its core, The Heartbeat Brand fosters a thriving community united by shared interests and personal stories. Its product line, centered around premium hats, serves as wearable inspiration, with each design representing a cause, passion, or lifestyle. Whether worn by outdoor adventurers, athletes, creatives, or changemakers, the brand stands as a symbol of meaningful expression and connection.
With over 50 registered trademarks and multiple patents pending, The Heartbeat Brand is recognized as an innovative force in the fashion and lifestyle space. While select product developments remain confidential, the company’s creative trajectory hints at bold new chapters ahead. Beyond retail, The Heartbeat Brand also offers a full suite of custom hat services, wholesale programs, and blank hat options empowering others to bring their own vision to life.